CANGELOSI
Social Content Plan · Prepared by Marathon Creative
Thirty Days of Content
Twenty posts across four weeks, five a week. Every one is matched to media we already hold, so nothing here waits on a new shoot. Each post carries its target aspect ratio, and the five reels have the real footage attached.
68retouched photos from the 6/30 warehouse shoot
18raw video clips including drone
611photos in the client archive
6categories: Waterjet, Millwork, Commercial, Church, Residential, Fabrication
What the month says, in order
| Week | Job | Posts |
|---|---|---|
| 1 | Who we are and that you have already seen our work | 1 to 5 |
| 2 | Why the technology actually saves you money | 6 to 10 |
| 3 | Proof in each of the five trade lanes | 11 to 15 |
| 4 | Come see the shop, then book | 16 to 20 |
The five content pillars
The ShopProcess, machines, scale
The FamilyThree generations since 1970
ProofFinished work, by trade lane
PrecisionWaterjet, nesting, the 30 percent
Trade EducationWhat GCs and designers actually ask
Media specs, read before anyone builds a post
Instagram locks a carousel to the first slide's shape
Every slide after the first gets cropped to match slide one, so a landscape photo dropped behind a portrait one loses its ends. Eleven of these twenty posts mix orientations in their source files, so each post below now carries a target ratio and every slide gets built to it.
The fix is not cropping. Wide work like a 39 foot conference table or the panoramic museum shot gets centred on a Cangelosi ink canvas at the target size, which keeps the whole image and gives us branded space for the wordmark.
4:51080 x 1350. Default for static posts, 14 of 20. Most feed height Instagram allows.
1:11080 x 1080. Posts 09 and 13 only, where the sources are 4:3 and square crops them least.
9:161080 x 1920. The 5 reels. Reframed from 4K landscape, so there is plenty of resolution to punch in.
Two raw clips have a bad rotation flag
C4824 and C4826 were shot landscape but carry a rotation=90 tag, so players turn them on their side. Anyone dropping them straight into Resolve will get sideways footage. Import with autorotate off, or strip the flag first. The previews on post 15 below are already corrected.
The footage we actually have
1h 50mdrone footage, 11 clips, 4K
7camera clips, 4K
10edited cuts from the website build
0clips shot natively vertical, every reel is a reframe
Week 1
POST 01 · MonFamilyCarousel (4)All
Three Generations, One Shop
4:5p01b is portrait, p01a/p01c landscape. Pad all four onto a 1080x1350 ink canvas.
Texas' oldest custom stone fabricator is still run by the family that started it.
Vito Cangelosi opened the doors in 1970. Fifty six years later the name on the building is still the name on the payroll.
Today that means Chris running the company, Andrew in the field, and Trevor managing projects, out of one 52,080 square foot shop in Missouri City.
When you call us, you are not getting a call center. You are getting a Cangelosi.
14021 South Gessner ยท (281) 499-0561
Confirm the four names left to right before posting. Slide 4 = monument sign.
POST 02 · TueThe ShopReel (20-30s)All
52,080 Square Feet
9:16Reel. Reframe from 4K landscape, punch in.
This is what 52,080 square feet of stone fabrication looks like.
Drone up and over the yard, then straight down the shop floor past the saws.
One building. Template, fabricate, install. Nothing gets handed off to a third party and nothing leaves Houston to get cut.
That is the whole reason the schedule holds.
Source: DJI drone clips from the 6/30 shoot (11 clips in Drive) plus the shop floor pans. No music with lyrics, let the machines carry it.
POST 03 · WedProofCarousel (5)Commercial
You Have Walked On Our Work
4:5All landscape, pad to 1080x1350. p03b is 3.5:1 panoramic, give it its own slide with room.
One Shell Plaza. The Museum of Natural Science. The DeBakey VA.
Houstonians pass our stone every day without knowing it.
One Shell Plaza base and signage. The Houston Museum of Natural Science. The Michael E. DeBakey VA Medical Center.
That is what fifty six years in one city buys you, a portfolio you can drive to.
GCs and architects, send us your plans.
Confirm each building's scope with Chris before captioning so we claim exactly what we did, cladding vs base vs restoration.
POST 04 · ThuCraftSingle + close-upLuxury Res / K&B
Vein Matching
4:5Mixed. Pad both to 1080x1350.
Two slabs. One piece of stone.
Vein matching is the difference between a kitchen that looks expensive and a kitchen that looks assembled.
We lay it out digitally first, book match the slabs, and show you exactly where the vein lands before a single cut is made.
You approve the drawing. Then we cut.
Strongest single image in the whole residential archive. Worth boosting.
POST 05 · FriPrecisionReel (15s)Waterjet
Waterjet, Up Close
9:16Reel. Macro polish clips reframe cleanly, the subject sits centre.
Water and garnet, cutting stone like paper.
No voiceover needed on this one.
5-axis CNC waterjet. Tolerances tight enough for inlay work, patient enough not to chip an edge.
This is how the medallions, logos and seals get made.
Pure ASMR cut. Macro clips exist in the 6/30 video folder. Highest save and share potential of the month.
Week 2
POST 06 · MonHeroReel (30s)Waterjet
Drawn. Cut. Installed.
9:16Reel. Screen, cut, install. All three sources are landscape, punch in on each.
Watch a mascot go from a screen to a floor.
Three steps, one building.
01 Our team draws it and nests it digitally.
02 The waterjet cuts every piece.
03 Our crew sets it in the floor.
School logos, church seals, corporate marks, compass roses. If you can draw it, we can cut it in stone.
THE post of the month. We have the exact same mascot on screen in the shoot and installed in the archive. Rare and very hard for a competitor to copy.
POST 07 · TuePrecisionCarousel (3)All trade
Why Our Material Cost Runs About 30% Lower
4:5Both landscape, consistent already. Pad to 1080x1350.
Same slab. More parts out of it.
Most shops cut a slab in the order the parts were ordered. We nest the whole job digitally first and cut in the order that wastes the least stone.
On a typical job that is roughly 30% less material than the way it is usually done.
You can take that as a lower number on the quote, or as better stone for the same number. Your call.
This is the funnel's core claim. Have Chris sanity check the 30% language once so we state it the same way everywhere.
POST 08 · WedTrade educationSingleGC / Architect
Nobody Cuts Until You Sign Off
4:5Single. Pad to 1080x1350.
The most expensive mistake in stone is cutting before the layout is approved.
Every Cangelosi job gets a drawing first. Seams, vein direction, edge profiles, cutout locations. All of it on paper before the saw runs.
You approve it in writing. Then we cut.
It is a slower first week and a much faster last one.
Pure trade credibility post. Pair with the site's FAQ copy.
POST 09 · ThuWaterjetCarousel (5)Commercial / Institutional
Seals, Logos and Medallions
1:1All three are 4:3. Square crops them least. Keep the whole carousel 1:1.
Five logos that started as a drawing and ended up in a floor.
University seals. School mascots. Church emblems. Corporate marks.
Cut in natural stone, set flush, and good for the life of the building. No decals, no epoxy, no fading.
If your lobby, narthex or gym floor needs an identity, this is how it gets done.
Confirm which institutions we can name publicly. If unsure, show the work without naming the client.
POST 10 · FriThe ShopReel (15s)All
Moving Three Tons Carefully
9:16Reel. Crane and slab handling, vertical punch-in works, the action is vertical anyway.
A slab this size has exactly one chance.
Overhead crane, vacuum lifter, two sets of hands, and no hurry.
Every slab in the building gets handled this way, because the difference between a finished countertop and a very expensive pile of gravel is about four inches of carelessness.
Short, visual, works without sound.
Week 3
POST 11 · MonProofCarousel (6)Millwork
Boardroom Tables in Stone
4:5All landscape. Tables are wide, so pad rather than crop or you lose the ends.
A 39 foot granite inlay table does not arrive in one piece.
Calacatta. Absolute Black. White Tiger granite. Ten feet round, sixteen feet long, thirty nine feet with inlay.
We build stone tops to your millwork shop's specs, match the substructure, and deliver them ready to set.
Cabinet and millwork shops, this is the part you do not have to subcontract out of Houston.
Millwork is the newest persona on the site and has zero social history. This archive is a goldmine for it.
POST 12 · TueProofCarousel (4)Millwork / Commercial
The First Thing They Touch
4:5All landscape, pad to 1080x1350.
A reception desk is a handshake you build once.
Three lobbies, three completely different reads, all stone on a millwork substructure.
Waterfall edges, backlit panels, book matched faces, custom profiles cut to the architect's detail.
Tell us the look. We will tell you which stone survives fifteen years of briefcases.
Confirm which company names we can show. Logos are visible in two of these.
POST 13 · WedProofCarousel (3)Institutional
Sacred Spaces
1:1p13a is square, p13b is 4:3. Square is the smaller compromise.
Altars, fonts and sanctuary floors are built to outlast everyone who approves them.
Church work is the most unforgiving stone work there is. The tolerances are tight, the materials are often irreplaceable, and the congregation sees it every week for a hundred years.
We have been doing it since 1970.
Parish building committees, we are happy to walk your plans with you.
Historically one of the highest engagement categories for stone companies. Post midweek.
POST 14 · ThuTrade educationCarousel (4)K&B / Remodelers
Buy Our Slabs, Or Bring Your Own
4:5p14b is 0.6 portrait, very tall. Pad everything to 1080x1350.
Two ways to work with us, and we do not care which one you pick.
Option one, pull from our inventory. Walk the racks, tag your slab, done.
Option two, bring the slab your client already fell in love with somewhere else. We will fabricate it like we sold it to you.
No markup games, no steering you to our shelf. Remodelers and showrooms, that is the whole offer.
Direct lift of the dual-path messaging from the funnel and the K&B page.
POST 15 · FriCraftReel (20s)All
The Last Ten Percent Is Still Done By Hand
9:16Reel. Hand finishing, punch in tight.
The machines do the cutting. People do the finishing.
Every edge gets touched by hand before it leaves. Every seam gets checked by eye.
You can automate a cut. You cannot automate the moment somebody decides a piece is not good enough yet.
That is still the job.
Human, warm, performs well late in the week.
Week 4
POST 16 · MonProofCarousel (6)Luxury Residential
Inside Houston's Nicest Houses
4:5Mixed orientations. Pad to 1080x1350.
Stair medallions, onyx tubs, and kitchens that took three revisions to lay out.
Luxury residential is where every one of our capabilities shows up in one house. Waterjet floor inlay in the entry, book matched slab in the kitchen, solid stone in the master bath.
Builders and designers, bring us the elevation and we will tell you what is actually cuttable.
Mix one recent pro photo with the archive so the set does not read as all 2000s work. The 1530 Althea photos from 8/2025 are the modern option.
POST 17 · TueLocal prideSingleAll
The Aggie Ring
4:5Single, landscape. Pad to 1080x1350.
Some projects you do not have to explain to a Texan.
Stone work you recognize before you read the caption.
Fifty six years in Texas means a lot of our portfolio is places people already have a feeling about.
Gig 'em.
Confirm our exact scope on the Aggie Ring plaza before posting. If it was the base and surround, say that. Massive local reach if accurate.
POST 18 · WedShowroomCarousel (5)Designers / K&B
Come Touch It First
4:5Both landscape, pad to 1080x1350.
A photo of a slab is not a slab.
Our Missouri City showroom has the racks, the samples, and the lighting to actually see what you are choosing.
Bring your client. Bring your plans. Bring a cabinet door if you have one.
Mon to Thu 7:00am to 4:30pm, Fri 7:00am to 11:00am. 14021 South Gessner.
Clear local conversion post. Add the address sticker and a map tag.
POST 19 · ThuProofCarousel (4)Commercial
Outside Counts Too
4:5All landscape, pad to 1080x1350.
Pool decks, plazas, fountains and pavers take a beating Houston weather is happy to give them.
Hardscape is where material selection stops being decorative and starts being engineering. Freeze thaw, slip resistance, drainage, thermal movement, salt.
We spec it, cut it and set it, then come back and punch it ourselves.
Developers and landscape architects, this is the half of our business nobody photographs enough.
Fills a real gap. The commercial archive has a lot of this and the website barely shows it.
POST 20 · FriConversionCarousel (3) + linkAll trade
The New Site Is Live
4:5Mixed. Pad to 1080x1350.
Five ways to work with us, now in one place.
New cangelosi.com is up.
Commercial. Luxury Residential. Millwork. Kitchen and Bath. Waterjet. Pick the path that matches your project and the page tells you exactly how we work with you.
Trade partners, there is a facility walk booking in there too. Come see the shop.
Site by Marathon Creative.
Close the month on conversion. Link in bio to cangelosi.com, story swipe up to partners.cangelosi.com.
Flagged, needs one answer from you
BONUSNeeds verification
The Lombardi Award
Found in the archive, the Lombardi Award statuette photographed against the Cangelosi marble wall. If Cangelosi fabricates or supplies the granite base for this award, that is a genuinely national story and worth its own post plus a press angle. If it is simply a trophy displayed in the showroom, skip it. Needs one answer from Chris.
Decisions I need from you
Which platforms is this calendar for?
Instagram and Facebook (recommended)Instagram, Facebook and LinkedInInstagram onlyAdd a LinkedIn-only B2B variant
Five posts a week, right?
Yes, 5 a week (recommended)3 a week, stretch to 7 weeksDaily weekdays plus storiesLet me decide per week
Who builds and schedules these?
Hunter builds, Taylor schedules (recommended)Hunter does bothPhilip cuts the 5 reels, Hunter does staticsFlux drafts, Hunter finishes
Client approval flow
Jacob approves, then Chris sees the month at once (recommended)Chris approves post by postJacob approves only, no client gateSend to Chris as a Client Approvals review link
Reels editing
Philip cuts all 5 from the 6/30 footage (recommended)Hunter cuts simple ones, Philip does the mascot reelOutsource nothing, keep in houseOnly cut 2 reels this month
Media sourced from the 6/30/26 Cangelosi warehouse shoot (Google Drive) and the client photo archive. Cangelosi Company, 14021 South Gessner, Missouri City TX. Plan by Marathon Creative.